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Prada is an Italian luxury fashion house founded in 1913 by Mario Prada in Milan. Originally established as a leather goods shop, Prada quickly gained a reputation for its finely crafted luggage, handbags, and accessories.

It wasn't until 1978, when Mario Prada's granddaughter, Miuccia Prada, took over the business, that the brand underwent a transformation and became a global fashion powerhouse. Miuccia Prada brought her unique vision and avant-garde approach to design, challenging conventional notions of luxury.

Under Miuccia's creative direction, Prada embraced a minimalist aesthetic characterised by clean lines, understated elegance, and a focus on high-quality materials. The brand's designs exuded a sense of intellectualism and artistic exploration, capturing the attention of fashion enthusiasts around the world.

Prada gained recognition for its ability to merge practicality with fashion-forward design. The introduction of the iconic nylon backpack in the late 1970s exemplified this approach, becoming an instant symbol of the brand's blend of functionality and style.

Prada's impact on the fashion industry extends beyond its designs. The brand has been known for pushing boundaries and challenging societal norms through its runway shows and ad campaigns. Prada has been at the forefront of addressing issues of gender, identity, and cultural shifts, using fashion as a platform for thought-provoking and provocative conversations.

In addition to its main line, Prada expanded its offerings to include the more affordable and youthful Miu Miu line in 1992. Miu Miu embodies a playful and whimsical aesthetic, attracting a younger audience while maintaining Prada's reputation for innovation and quality.

Prada's influence extends to collaborations with renowned architects, artists, and filmmakers, resulting in groundbreaking projects that blur the boundaries between fashion and art.

Today, Prada remains a dominant force in the fashion industry, offering a wide range of products including clothing, accessories, footwear, eyewear, and fragrances. The brand's enduring legacy lies in its ability to combine timeless elegance with cutting-edge design, capturing the essence of contemporary luxury. Prada continues to shape the fashion landscape with its intellectual approach, impeccable craftsmanship, and commitment to innovation.